Simple Numbers, Big Profits

Greg Crabtree

Simple Numbers, Straight Talk, Big Profits


Here is a wonderful insightful book that has many hidden gems and articulates core concepts effectively.

  1. Get owner compensation right and stop playing games with distributions.

  2. The new breakeven is 10 percent pretax profit.

  3. Labor efficiency is the key to profitability.

  4. The four forces of cash flow.

  5. Pay your taxes as you go.

  6. Build a team culture around labor productivity.

  7. Look for the capital source that fits your business model.

  8. Establish an effective reporting system and stick to it.

  9. Understand the economic value of your business.

  10. Spend 75 percent of your time looking ahead at your plan and 25 percent review actual performance.


Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm’s key financial indicators as a basis for smart business decisions as you grow your firm from start-up to $5 million (and more!) in annual revenue. You’ll learn:​

  • Why your numbers are lying to you (and why you are the cause!)

  • How labor productivity is the key to profitability and simplifying human resource decisions

  • Why the amount of tax you pay is your number-one key performance indicator

Marc Dion